Guy Kawasaki Talks Enchantment

by Bob Poole on March 16, 2011

I had the pleasure of interviewing Guy Kawasaki yesterday to discuss his latest book, Enchantment:  The Art of Changing Hearts, Minds, and Actions.

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.

The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.

The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.

Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too.

If you want to change the world — or even part of the world, this book is for you. To interact with the Enchantment community, go to the Enchantment Facebook page.

Once you listen to the interview you can buy the book at these websites. And, to get an idea of how enchanting you are you can take the GREAT quiz. Great stands for Guy’s Realistic Enchantment Aptitude Test.

Now enjoy the audio interview. It lasts about 27 minutes. Thank you.

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