It Takes Time & Work To Have A Successful Website

by Bob Poole on January 22, 2008

I just got off the phone with friend of a client who wanted to know if I had any ideas as to how to get more traffic to their website. I asked him when was the last time he updated it, added new content, started a blog and linked them, added some white papers or articles. The answer was never. They had built it and believed that people would then come. Sorry – it doesn’t work like that anymore. You have to build a relationship with your prospects and clients and part of doing that requires a conversation with them. That means you build your site and then you continue to add to it and change it and give your clients a reason to come back again and again.

Seth Godin, a marketing guru’s guru has it right in this Blog.

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