by Bob Poole on November 12, 2009

Yesterday, I wrote a post about a drug store that is trying to get customers to switch to them from the store right next door by offering free groceries to the switchers while ignoring their current customers.

Then this morning I noticed Seth Godin wrote about how hard it is to get customers to switch. The timing seemed perfect to share it with you.

I'll be back to you later on today.

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