Recipe for Success When the World Is Falling Apart

by Bob Poole on August 16, 2010

Last week, I met with people at 6 companies who told me how well things are going in their businesses. Some of them are start-ups, one 5 years old and the rest have been in business at least 10 years. They are all very busy and making money. The only common problem I heard voiced is they are too busy and want to dial back the chaos a little bit.

What are they doing to stay both so busy and profitable? 
  • They know how to tell a prospect why they should do business with them versus all the other competition including doing nothing.
This, by the way, immediately separates them from almost all their competition.
  • They give exceptional customer service and have exceptional products and services.
  • They follow-up with customers proactively to make sure expectations weren't met. They all want to exceed the customers expectations and they work to make that happen.
  • The communicate with prospects and customers all the time using all types of media. All of them are using things like Skype video,
  • To a person they follow my advice of sending out cards, letters, and pictures just to say hello, thanks, happy day, etc.
  • They consistently blog and they engage their readers by asking them what they want to read.
  • They make it point to talk about customers and other people on social networks at least 6 times more than they talk about themselves.

IStock_000011756075XSmall And, most importantly, every single one of them said they do not pay any attention to main stream media's cry of doomsday, that the world is ending as we know it, and all the reasons they should be afraid.

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