The first time I caught a fish all by myself without an adult around to guide me it was a sunfish out of a tiny farm pond when I was about 6 years old. I snuck away with a bamboo rod, one hook and some worms I dug up for bait. It was a moment in time that I remember but as the years go by the memory gets less clear. The farm pond is gone now as is the farm. I wish I had a photo of that fish and the pond. It’s when I think about these kinds of moments that I find myself excited about the way photography and cameras have evolved.
Can you imagine? You can carry a camera that will fit in your pocket Olympus FE-4020 14 MP Digital Camera that allows you to create beautiful, color photos and view them instantly without chemicals or even paper. My 5-year-old grandson already uses his mom’s cell phone to take photos and even videos. She’s always surprised to find them in the memory. And, some of them have amazing compositions. If I want to take a photo of my grandkids first fish I can even take it while it is still underwater with something like the Sponge Bob underwater digital camera. The camera sells for under $25. Amazing!
As marketers and business owners, I think we should be taking advantage of using still and video photography more often and in different ways. Here are some ideas you might want to try out.
1. At the next client event you host pass out a bunch of one-time-use cameras to attendees. I’d put a label on the camera with a number and keep track of who has the camera and ask them to return it to a designated person before leaving. You can get a camera that will capture good images in low light situations for less than $10 for each Kodak Max HQ 35mm Single Use Camera. When you get them developed get both prints and a digital CD made of the images and then share them with the attendees. Put the photos on your website, in your newsletter, and have some fun with them.
2. Try to use an image in every blog post. As a former professional photographer I know I should be following this advice. People are more likely to read the post if you have an image that captures their attention. We also use original comics created by Martin Whitmore for both my site and some of my clients. It is a fact that the blog posts with the comics have the highest ratings and the highest on-site time. Images work to retain and increase the number of readers.
3. Start using video in your blog. Don’t wait for the “right moment.” If you don’t know how to capture, edit and upload the video then give me a call or drop me a note. We’ll send you a free eBook that is being written right now and if you want more hands-on instruction we can do it with you online using Skype and GoToMeeting. You have no excuse not to be using video today. YouTube is the number two search engine and many of us who use video in our blogs will tell you that we get more leads from them than any other method. You can get a video camera that will do everything you will most likely need like the Kodak Zi8 Pocket Video Camera (Black)
4. Check out what kinds of apps are available for you in the world of photography. There are some fascinating ones that are sure to also fascinate your readers. I use an iPhone and iPad and I have the following apps that I love. The photo at the top of this post is yours truly that was created in seconds using Morfo. You can also then animate the image and have it dance to music. It’s mind-blowing. Put it on an iPad and take it to a client party or picnic (you do have those don’t you?) and have some fun. People will get in line to use it. The same thing does for PhotoBooth which produces a strip of photos like an old-time photo booth.
5. Carry a camera with you at all times and learn how to use it quickly. I can’t stress this enough. When I was studying photography one of the masters, Jay Maisel, told me that if you want to capture wonderful images to have a camera with you at all times. And, he meant at all times. Check out some of his images. By always being prepared to capture a photo you’ll be able to put together your own library of images that you can use in your blog, newsletter, and presentations and you won’t have to rely on stock which can be both bad and expensive. I also get some images to use from Flickr but you’ll have to learn how to search for those with Creative Commons Copyright. You can learn more by clicking here.
That’s it for today. Don’t forget to drop me an email if you want to be put on the list for the free eBook on Capturing, Editing, and Uploading Video.