The Watercooler Hangout Podcast
Season 03 Episode #07
With April Heavens-Woodcock
“Anyone who is an entrepreneur at heart has a new idea up their sleeve at this time.” –April-Heavens Woodcock
Welcome to the Watercooler Hangout podcast, where I chat with influential and successful sales and marketing gurus, entrepreneurs, and creative people just like you as we share real-life stories about sales, marketing, leadership, and creativity. Listen in and learn the best advice on how to move your business to the next level!
April Speaks on Being a Lifetime Entrepreneur
For more than half her life, April has been an entrepreneur, mostly with her husband. Growing up with a father who was an entrepreneur, she started her first business at 22. “We decided we were going to do home delivery of propane tanks.” Leasing a Ford Ranger, she and her husband would deliver and exchange propane tanks for gas grills. Their business was successful, and they saved enough money to purchase their first home together.
How April Pivoted Her Company During COVID
Many of their clients were not affected by COVID, but one aspect of her business that considerably changed was how she worked with clients. Instead of meeting face-to-face, she and her clients would work together during a Zoom meeting. One of her clients, who own a medical-based company, pivoted well during COVID and were so busy they hired one of April’s children to work in their company.
Getting Your Business Online
April’s business, Touching Clients, is an agency that works with small to medium-sized companies to expand their digital footprint from foundation to execution to management. “Businesses are using more tools to streamline and automate their processes.” She has led many training workshops on business planning, creating marketing strategies, social media, and digital marketing.
Listen in as we talk about what the future holds for small businesses, why April feels new businesses will start during the pandemic, and why you shouldn’t stop marketing.
Learn why you need to stay in front of people and the importance of providing value to your audience.
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