Bagel Day

The doughnut fryer is broken so here’s a post from a long time ago that still works if you’re in sales or if you’re the owner of a business. The Sunday Doughnut will return next week.


It’s a great time of the year to organize your company Bagel Day. Here’s how it works. You make a list of a dozen clients who know you well. Chose people who you think will give you some insight into how to improve your business.

Then you call them and ask if you can stop by to deliver Bagels because you’ve declared tomorrow as Bagel Day. (If bagels aren’t great where you live you can substitute donuts.)

Then every morning for the next two weeks, you deliver bagels or donuts. That’s all there is to it. You might want to take some fresh coffee and tea too. Don’t forget the cream cheese. Tell them thanks for being there for you.

A week later, pick up the phone and ask the same client if you can meet with her sometime soon. Tell her you’d love to pick her brain as to how she might improve your business if she was in your shoes. Then put together a list of questions to get the conversation started. If there are some questions you are afraid to ask because you fear the answer – make sure you put them near the top of the list. You definitely need to hear the answer.

You’ll learn some great things about your company and you’ll walk away with ideas to implement. And, your client will feel great that they are your client. They might even steal this idea. Let’s hope so.


“The bagel [is] an unsweetened doughnut with rigor mortis.” Beatrice and Ira Freeman, ‘About Bagels’, ‘NY Times’ May 22, 1960

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