Revolution Not Evolution!
For the last couple of years I would tell my clients that marketing is evolving very quickly and becoming a new type of marketing. I no longer believe that. Today, I tell them that there is a marketing revolution – not evolution. There is a revolution in media content, personalization, community-based collaboration and quantity. Ideas
Our Customers Want Belly Rubs!
I live with dogs and cats. It’s a choice I made years ago and I’ve never regretted the decision. They bring me so much joy and watching them live in the moment has, frankly, taught me more about life than I ever learned in school. Today, my youngest dog, Bucca taught me another lesson. He
Does Email Marketing Work?
If you have any doubts about the power of email marketing or if you’re trying to convince the boss of its value, take a look at this article, “Why Do Email Marketing?” It has just been updated for 2008. I know this got my attention. For every dollar spent on email marketing in 2008 it
It Takes Time & Work To Have A Successful Website
I just got off the phone with friend of a client who wanted to know if I had any ideas as to how to get more traffic to their website. I asked him when was the last time he updated it, added new content, started a blog and linked them, added some white papers or
Verizon is Picking Your Pocket Again!
I was paying some bills last week when I got to two Verizon bills – one for home and one for the office. I glanced at the amount of the home one and it was about $3.00 more than usual. Then I looked at the office invoice and saw that it too was about $3.00
Never Give Up! A Story of Incredible Strength of Will and A Man Who Followed His Dreams.
When I was 21 years old, I had the wonderful fortune of working alongside a man who was already considered a legend in his field. Later, the world would be introduced to him via a hit motion picture. His name was Carl Brashear but I called him Chief – short for Master Chief Carl Maxie