How to Out Market the Competiton
I am always amazed (but not surprised) at how many companies I work with don’t have a clue of what is their Unique Selling Proposition. Without one (or without knowing it) you become just another commodity company and you might as well make plans on selling out or closing up. That’s how important your USP
Don’t Blame The Market – Blame The Marketer
The mortgage crisis, foreclosures, Iraq & Iran, etc. seem to have quite a few people in a panic these days. Many are seeing the glass half empty and some are hunkering down, pulling back from spending on their businesses and generally waiting for the sky to fall. I agree there are signs that could signal
The Greatest Life Insurance Salesman in the World
I grew up in a small town on the Ohio River called East Liverpool. It is located in Ohio at the junction of Ohio, Pennsylvania and West Virginia. When I was growing up it had a population of about 22,000. Today the population has dropped to just over 13,000. However, some very unique and notable people have come from
Listen First – Sell Later ™ – It’s All About the Relationship
I was writing a chapter for a book the other night when a visual photograph of how I learned the value of relationships in business came flooding into my mind. I couldn’t help but smile at the memory and I thought I’d briefly share it with you here. I was a brand new Major Account