Small Business Land Mines

I have been working with small businesses and entrepreneurial start-ups for much of my life. There are some wonderful rewards and benefits in seeing something grow. There are also some potential land mines that too many small, family owned businesses run into that lead to problems, lost revenues and, sometimes, lost companies. Let’s take a

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Email Management Tips

I responded to a request the other day from a writer with the New York Times for some tips on "How to Manage Your Email." I don’t know if she liked my answers because in this age of being more and more "plugged in" 24 x 7, I’m all in favor of pulling the plug

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How to Out Market the Competiton

I am always amazed (but not surprised) at how many companies I work with don’t have a clue of what is their Unique Selling Proposition. Without one (or without knowing it) you become just another commodity company and you might as well make plans on selling out or closing up. That’s how important your USP

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Don’t Blame The Market – Blame The Marketer

The mortgage crisis, foreclosures, Iraq & Iran, etc. seem to have quite a few people in a panic these days. Many are seeing the glass half empty and some are hunkering down, pulling back from spending on their businesses and generally waiting for the sky to fall. I agree there are signs that could signal

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