How to Out Market the Competiton

I am always amazed (but not surprised) at how many companies I work with don’t have a clue of what is their Unique Selling Proposition. Without one (or without knowing it) you become just another commodity company and you might as well make plans on selling out or closing up. That’s how important your USP

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Don’t Blame The Market – Blame The Marketer

The mortgage crisis, foreclosures, Iraq & Iran, etc. seem to have quite a few people in a panic these days. Many are seeing the glass half empty and some are hunkering down, pulling back from spending on their businesses and generally waiting for the sky to fall. I agree there are signs that could signal

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The Greatest Life Insurance Salesman in the World

I grew up in a small town on the Ohio River called East Liverpool.  It is located in Ohio at the junction of Ohio, Pennsylvania and West Virginia. When I was growing up it had a population of about 22,000. Today the population has dropped to just over 13,000. However, some very unique and notable people have come from

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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