In a Bad Economy, Price is NOT the Most Important Thing

In a bad economy the assumption too many sales people make is in believing that price is the most important thing to a customer. Even if they say it is, it’s not. People may say they’re watching their money, but what they mean is they’re keeping an eye on the value. If you don’t believe

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Secret Sales Weapon

One of the things that always surprises me about experienced sales people is that they still tend to believe there’s a secret sales weapon out there. They go to conferences, they hire coaches, they read books, they buy DVDS of motivational speakers and then after all that their sales are still down. “What am I

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The Diplomat

We’ve all known at least one great diplomat in our lives — you know, the person who can tell you to “go to hell” in such a way you look forward to the trip. It’s an amazing skill and one not easily acquired. But it’s worth pursing, particularly in sales. Why? Because you’re going to meet

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Thriving in Tough Times

A friend of mine was telling me about a story she’s writing about marketing in tough times. She pointed out that companies like Hewlett-Packard, Airstream Trailers, Fender Guitars, Les Paul and Adolph Rickenbacker guitars, Coleman camping gear and other iconic companies were all started at the peak of, or like Coleman, were in business around

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Be a Better Person First

Personal growth trumps skills every time. A salesman I once knew, let’s call him “Sam,” (not his real name), was the best real estate agent in his 20 person firm in terms of real estate knowledge. When it came to knowing real estate law, contracts, how to get the best deal, anything having to do

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Don’t Be a Knucklehead

In a blog post last week, I wrote about not taking business advice from professionals such as attorneys and accountants. Today, I’m here to tell you that when you find yourself in a situation that feels like you need legal advice or you just got a letter from the IRS about anything, it is definitely

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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