Something happened to me over the last month. I lay on the beach for 8 days in a row in Punta Cana while attending my daughter’s wedding. That week gave me a lot of time to ponder all the changes that have been taking place in my life the past year. One of those changes
I hope that headline grabbed you, because it’s true. But it’s not the whole thought. “Social Media is Not The Answer, But It Helps If You Use it Properly” is the entire headline. I recently asked people what kind of responses they were getting from social media—was it helping. I got mixed results, with many
There aren’t many of us who expect perfection any more. What customers do expect is an appropriate and heartfelt response that demonstrates you truly care. In other words, when it breaks, fix it. For instance, study after study has shown that nurses are the least likely people to be sued when a patient sues a
There have been times I’ve gone on a walk and found wonderful little footbridges to get me across a stream. They come complete with handrails, a view, maybe even a sign with the name of the bridge. Some are wide enough for bicycles and pedestrian traffic, others are one person at a time type structures.
I’m often asked what the difference between sales and marketing is. They seem to be the same thing, but they’re not. Marketing is putting yourself out there and telling people what you do and what you sell. Sales is the actual process of interacting with people who respond to your marketing and following through with