Build Bridges

There have been times I’ve gone on a walk and found wonderful little footbridges to get me across a stream. They come complete with handrails, a view, maybe even a sign with the name of the bridge. Some are wide enough for bicycles and pedestrian traffic, others are one person at a time type structures. Then again, I’ve often relied on only a shaky, knee-knocking log or rickety plank to get me from one bank to the other. The point is, no matter how they do, or in how much style they do it, bridges connect us. You don’t have to have a perfectly scripted, dynamic, practiced sales presentation to connect with a client or potential client. You just have to provide a way for them to get where you are, or for you to get to them with your idea, your solution, or your expertise. Begin by building bridges, then worry about how elaborate, fancy, large and ornate they are later.

“All business success rests on something labeled a sale, which at least momentarily weds company and customer.” ~Tom Peters

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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