Listen First. Sell Later.
I know this kind of customer service still exists but I’m always amazed when I hear about it. A friend told me that one of her employees came into her office with tears of frustration and anger yesterday. It seems that this woman had just gotten off the phone with the phone company. Her babysitter …
By coincidence, I had to place an order for gift cards online from both Starbucks and Dunkin’ Donuts main website at the same time a couple of weeks ago. My experience between the two was pretty different and I think speaks to their company culture. When I think Starbucks, I think of expensive coffee that …
Dunkin’ Donuts or Starbucks – Which Do You Prefer? Show Me »
Have you signed up for Verizon’s new FIOS service yet? The latest offer I saw in my area was for a free flat panel television if you sign up for their combination phone, Internet and television service. They call it a Triple Play. I think it’s more of a Triple Threat! Wait a minute, you …
1. If you don’t already know, determine the lifetime value of a client/customer to your company. 2. If you don’t already know, determine how much it costs to get a new client/customer. 3. Now that you do know – make sure you treat all your clients and customers with the value they deserve. 4. Send …
Ten Sales & Marketing Ideas to Implement In the First Quarter of 2008 Show Me »
I have been working with small businesses and entrepreneurial start-ups for much of my life. There are some wonderful rewards and benefits in seeing something grow. There are also some potential land mines that too many small, family owned businesses run into that lead to problems, lost revenues and, sometimes, lost companies. Let’s take a …