Business Management

Dunkin’ Donuts or Starbucks – Which Do You Prefer?

By coincidence, I had to place an order for gift cards online from both Starbucks and Dunkin’ Donuts main website at the same time a couple of weeks ago. My experience between the two was pretty different and I think speaks to their company culture. When I think Starbucks, I think of expensive coffee that …

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Put On Hold By Verizon

Have you signed up for Verizon’s new FIOS service yet? The latest offer I saw in my area was for a free flat panel television if you sign up for their combination phone, Internet and television service. They call it a Triple Play. I think it’s more of a Triple Threat! Wait a minute, you …

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Ten Sales & Marketing Ideas to Implement In the First Quarter of 2008

1. If you don’t already know, determine the lifetime value of a client/customer to your company. 2. If you don’t already know, determine how much it costs to get a new client/customer. 3. Now that you do know – make sure you treat all your clients and customers with the value they deserve. 4. Send …

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Small Business Land Mines

I have been working with small businesses and entrepreneurial start-ups for much of my life. There are some wonderful rewards and benefits in seeing something grow. There are also some potential land mines that too many small, family owned businesses run into that lead to problems, lost revenues and, sometimes, lost companies. Let’s take a …

Small Business Land Mines Show Me »

People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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