Connections, Trust, and Technology

Yesterdays post and one from last week have generated quite a bit of discussion on Facebook and direct emails to me. I want to share some of the thoughts that people have shared with me.

First, Melissa's comment from yesterday. She's a young marketer in Australia.

only 20 myself, I'm very much part of the "digital generation". In your
previous post where you spoke about having spontaneous parties at
neighbour's houses etc, that concept is so foreign to me I can't even
imagine living in a world like that."

"I live in a unit block of about 50
units, and i couldn't tell you the name of a single other person that
lives there. Apart from a smile and nod occasionally if you intercept
someone in the lift, I've never interacted with any of them. We're all
so busy getting on with out lives that the concept of networking
socially, outside of a computer screen, scares us!"

"I think there's two
sides to the argument also. For example, I can keep in touch, and up to
date with my friends and their lives easily and regularly, often at the
click of a mouse. But it makes you wonder about the depth of these
communications. Often its just trivial stuff or status updates etc. I
guess one of the main reasons most people like Facebook is they can
keep up to date with what's going on in their friends lives, without
actually talking to them! Which brings us to the next problem, why
don't we like talking to people anymore?"

And, a Philadelphia professional says:

"I see the very phenomena about which you write and I see myself falling prey. I teach the importance of communicating effectively  and yet I text a friend when I have something to say. I love the social media and I love that I have connected with all kinds of people on Facebook, linked in, etc….and yet I long for that community of which you speak. Being single, I think I feel it more than those who have families. And yet I don’t even know the names of some of my neighbors."

And, one last comment from a young woman in Ohio:

"I think we are losing something vital to our very souls by not having human contact. How can one be compassionate towards another being if there is no face-to-face interaction? I've noticed how mean spirited comments can become on some of the blogs I read. Would this person say the same things face-to-face? The walls that we are erecting through technology frighten me.

As someone who is now confined to the house most of the time, the interaction online can be seductive. It does give me a port to the outside. At the same time our neighbor who checks on us everyday is a blessing that can't be measured."

Here are my thoughts. Technology has accelerated our lives. Years ago it was believed that technology would enable us to work 30 hours a week and have lots more time for personal activities. Just the opposite has happened. As a result, I think people are looking more and more for authentic, emotional connections.

People want to connect with people. And, social networks, are giving many of them the only interaction they believe they have time for right now. To put this into a marketing and sales frame, it is up to us to make the connections as authentic, emotional and credible as possible. You have to give first. You have to be authentic. You have to provide more value than anyone else. You have to be extraordinary.

If you do that, you will have as many people as you can imagine who will follow and buy from you.

People buy from people they trust and like. It has always been that way. I suspect it always will be.

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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