Cue the Music

Life would be a lot different if we could cue the music at critical points in our presentations. There’s nothing quite like an inspirational, toe-tapping swell of an orchestra to convince people to buy, or horror movie tension to make them back off a sure thing. Face it—people are emotional creatures and make emotional decisions. So while you may not have access to a brass band, a laugh track or the mood directing tricks of Hollywood, you can still “cue the music” by ensuring your prospect feels the power of their decision. Your tone of voice, hearty support and a smile go a long way in making someone feel good about their decision. You don’t have to be so animated that someone mistakes your actions for too much coffee or a personal quirk. However, don’t hesitate to let your emotions show in appropriate ways at appropriate times in your talk, presentation or when closing a sale. Customers may not hear the music track, but they do hear and notice your tone, mood and emotions.

As I always remind salespeople, they may not remember what you said during your sales call but they will remember how they felt.

“People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts.” ~Robert Keith Leavitt

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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