Listen First. Sell Later.
“Many new business owners don’t know they need to sell first and listen later.” ~Bob Poole Listen First, Sell Later I quickly realized with my first business as a photographer that I would need to get customers’ attention quickly if I were to experience success in my business. With experience, I learned that I needed …
The Watercooler Hangout Podcast Season 04 Episode #06 To Trust or Not to Trust “People do business with people who they know, like, and trust.” ~Bob Poole Welcome to the Watercooler Hangout podcast, where I chat with influential and successful sales and marketing gurus as we share real-life stories about sales, marketing, leadership, creativity, and …
I have this dream that repeats itself at least once a week. I’m living in a world where companies value their customers so much they have well paid employees who answer their phones. And, upon the rare occasion when a customer finds all lines busy they get to leave a message without having to go …
Do you really appreciate your clients, members, team, or customers? Are you constantly managing and tending to the interactions you have with them? Business relationships are like any other relationship – they need attention. And, the most important way to nurture these relationships is not with words but with action. Here’s one thing you can …
A while back, I spent a week interviewing 17 people about their views on what makes good customer service and who are the best companies. Two things came out of the interviews that I think are worth remembering. A person’s idea of whether or not a company is good at customer service is totally dependent …
You start learning the difference between good and bad customer service on your very first job. It could be babysitting, cutting grass, or delivering the local paper (back when there was such a thing.) How do you learn? It’s usually one of two ways. Let’s take grass cutting as an example. You get done with …
Your Call Is Important to Us – Customer Service Begins Show Me »
This is Part-Three of a Five-Part Series on Customer Service. Today’s post is a continuation of yesterday’s including some updates about Avid Technology. Why not sign-up hereto get the rest of the series delivered to you by email? Thank you. Difficult to Believe! On Saturday I got an email from Avid Technology asking …
Your Call Is Important – Unless We’ve Pissed You Off – Part 2 Show Me »
This post turned out to be so long I have turned it into two-parts. Part-two will be available early Wednesday morning. Or, why not sign-upto get it in email? You’d think with the economy as slow as it is right now that companies would be doing all they can to retain their customers. It …
Your Call Is Important to Us – Unless We’ve Pissed You Off. Show Me »
Somebody Has to Say It! A 5-part series about customer service. At some point in a company’s growth phase, someone in management will present to the board what they think is a fantastic idea for saving lots of money and thereby earning more money for stockholders. Usually this person has a role in finance and …
When company policy leaves your customers feeling like you’ve taken advantage of them – you’ve jumped the shark. When you allow your financial officers to determine how your customers are treated – you’ve jumped the shark. When you sell to your customers before listening to them – the shark has you in its jaws.