The cost to to deal with it is estimated to be over $130 billion worldwide. Estimated U.S. cost is $42 Billion. A number of factors make up the cost including Spam control software and hardware, licensing fees, IT cost, and the greatest – user productivity cost.
There are professional spammers who send out millions of pieces of junk mail, hijack IP addresses, scrape email addresses, and use third-party servers. Sadly, a small number of ISP's are happy to sell their services to spammers at a premium price.
Here is what I don't understand though. People hate spam. For a legitimate business (by that I mean one that isn't engaged in ripping people off) to engage in spam is like personally visiting a potential customer in their home or office and and when they open their door you sucker punch them right in the face.
In the last 5 minutes, I have received spam email from:
- Netflix – which has become one of the worst offenders in the country
- File Center Inc. – which wants to offer me a lower price for something I don't use
- A professional spammer who is selling Viagra at 83% off.
- A photographer offering some kind of software
- And, of course, a letter telling me I keep forgetting to pick up my $16.5 Million in Nigeria
By the end of today the list will grow to hundreds and too many of them will be from small businesses who think it is okay to buy a list of email addresses and then start sending to them. Others will be from people who got a list from a friend who got it from a friend who told them it was okay to email.
Here is the fact. If someone has not specifically told you that you have permission to send them email and you are emailing them – YOU ARE A SPAMMER!
I don't care if they did buy something from you within the last year. If they didn't give you specific permission to email them – YOU ARE A SPAMMER!
It's really simple. It's not gray. It is black and white.
No Permission = No Email Marketing
Photo compliments of Dave77459 on Flickr