Do You Really Know That Customer?

Who is your customer? Do you know – really know? Do you know what they read, what they do for fun, where they shop, where they dine, and what keeps them awake a nights? Do you know what they hate?

It would be a good idea if you knew all these things and more. Then you could craft your story to these same people. Why try and tell a story that includes everyone. You're not marketing to everyone. You need to exclude some people because they are not your prospects.

NASCAR could spend a millions of dollars marketing to me and they would never see one penny in revenue. I have no interest – Nada – not even curious.

Are you spending money marketing to the wrong people? There's a good chance if you haven't spent time learning all you can about your clients. The larger the customer investment the more important this becomes.

And, while you at it – you might give serious consideration to testing your messages by gender. That's right – put together a male and a female version. Men and women respond to different types of marketing. The words you use are as important as the message.

Leave a Comment

Your email address will not be published. Required fields are marked *

People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

Share via
Copy link
Powered by Social Snap