If you have any doubts about the power of email marketing or if you’re trying to convince the boss of its value, take a look at this article, “Why Do Email Marketing?” It has just been updated for 2008.
I know this got my attention. For every dollar spent on email marketing in 2008 it is predicted that you will get a ROI of $45.65. Of course, if you’ve been reading my newsletters and blogs, you know you just can’t blast out SPAM. You have to engage people in a conversation about something that interests them. I know most of the people getting this are interested in a ROI of 45 to 1 – all day long.
I have an updated audio file on My Website if you would like to see how the technology works. Let me know if you’re interested in doing something audio on your site or in your newsletters, email, etc. and I’ll tell you how to start.