Don’t Under-Promise and Over-Deliver

One of the most popular sales strategies of the decade has been to deliberately under promise and then over deliver, making a poor to average effort look like a super-effort. This strategy allows the salesperson to manipulate a client’s expectations so in the end the salesperson looks better to clients and customers once the sale or project is over. It sounds great in theory, but it’s manipulative and immature and unbecoming a professional.

True winners tell their clients and customers exactly what they can deliver when fully engaged, and then they give 100% to make sure they do deliver their best.  If somewhere along the way find extra value they can add, they do so.  They can honestly say they have over delivered because they have gone the extra mile. That’s great! The point of adding true value is to set the highest possible expectation imaginable so that when you do go that yourself one better, even you are impressed with how you over-delivered.


 “Do more than is required.  What is the distance between someone who achieves their goals consistently and those who spend their lives and careers merely following?  The extra mile.” — Garry Blair

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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