Enthusiasm Sparks Sales

While there are professions and buyers who are turned off by outright cartwheels and salespeople jumping up and down out of unrestrained excitement, it never hurts to show strong, genuine interest and passion for what you’re selling. When you’re excited about a feature you easily demonstrate the benefit of the feature in a way the customer gets excited too.

A photojournalist I know told me about a salesman who pointed out to her newspaper editor that the automatic setting on a camera allowed all the reporters in the newsroom to take photos with the same camera. All professional cameras have an automatic feature, but the salesman’s excitement, his listening skills and his ability to spot the real need—cameras anyone in the newsroom could use—netted him a big sale. He was able to get excited over the small feature that excited the editor—having a camera that everyone, professional or not, could use.

For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.
-Zig Ziglar

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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