Free Your Mind and Your Books

I buy and read a lot of books. I'm not even going to tell you how many are sitting on my nightstand right now waiting to be read. I'm guessing I buy about half of them from on-line book stores and the other half from a bricks and mortar store. There's still a great independent book store near me in Doylestown, PA. And, the best one I've ever visited is Joseph Beth Bookstore in Lexington, KY.

I don't understand people who claim they never read a book. Of course, they can also tell me about the latest news in People Magazine and TV programs that are called reality shows. I especially don't understand business people who don't religiously seek out information on their industry, business advice, and, of course, sales and marketing.

Go to a bookstore. Browse the business books. Don't stop there though. There are great lessons to be learned in many, many types of books – including children's' books. I've often given children and adults a copy of Dr. Seuss's "Oh The Places You'll Go." If you've never read it, I suggest picking it up the next time you're in the bookstore and read it.

Take the initiative to keep learning. At the very least you'll be a lot more interesting at the next party you attend.

Part Two of today's posting has to do with a service I recently learned about from a colleague. It is called BookCrossing and I really like the concept. It is a way to recycle your books. I have bookcases on all three floors of my home. Actually, make that four as there is one in the basement. I love books and after reading them I put them in one of the bookcases. The fact is that I hardly ever read them again. There are some I use for reference. But, most sit there. Books were made to be read. So, I'm going to recycle most of mine.

BookCrossing is a free service that lets you do that. This is from their website:

BookCrossing is earth-friendly, and gives you a way to share your books, clear your shelves, and conserve precious resources at the same time. Through our own unique method of recycling reads, BookCrossers give life to books. BookCrossing books are not stagnant dust collectors, but living entities travelling the world as true BookCrossing emissaries. Our books find new readers and introduce them to the wonders of BookCrossing.

Register it with and jot its unique BookCrossing ID (BCID) down in the book. BookCrossing provides the unique BCID. Release the book out into the wild and wait for it to write home to you. (You can also give the book to a friend, send it on a book ring etc– just be sure to make a release note on it when you send it off into the world.)

I did a similar thing with my copy of Seth Godin's, "The Dip" a while back. I didn't know about BookCrossing then. "The Dip" is still traveling somewhere in the Yukon Territory the last time I heard.

If you decide to give BookCrossing a try, let me know. I'll be curious to learn how it works out for you. I'm going to start "releasing" some of my books next week. I'll keep you posted on their travels.

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Selling To The Four Personality Types

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