Freezing Lizard Brains and Cows That Aren’t Purple

My brain just froze! It has nothing to do with the weather (which is 15F) or the lizard (which you can learn more about here). At least I hope not.

Let me explain. For the past 3 days I have been immersed in:

  1. Trying out some sales and marketing software that really excites me with its potential for small business.
  2. Talking to as many people as possible about Linchpin and why they will want to read it.
  3. Creating a new video which will launch soon. Here is my channel. I'll let you know when the new video is up for viewing.
  4. Working with two new small business clients who want to change from their old style of marketing.
  5. Collaborating with friends and tribe members (those are synonymous) on ideas including at least 5 new eBooks.

So, I just sat down to write a post to you. And, that's when my brain froze up. I didn't know what to write about first or last for that matter.

Let's start with talking about businesses that want to change how they market. Maybe this is you or someone you know.

You've been in business now for a while and you're doing okay. You made it past that first five years. You know you can do better but you're finding that the way you found customers for all the years you've been in business just isn't working anymore. Yellow pages don't work. Print ads don't work. You tried telemarketing and it worked once but now there are Do Not Call lists and you know people don't want to be bothered by your commercial when they are home relaxing. You used to be able to send out a letter or a postcard and count on responses but now even that is drying up if all you're doing is interrupting people.

You're ready to try something different. You keep hearing about social media and Twitter and Facebook and wonder if that is the answer. You hear about blogs but don't know the first thing about having one.

Marketing has changed and it wasn't evolution. It was a revolution. So, how do you start using it?

Here's the bad news. It's a lot of work. Instead of telling your advertising salesperson to run a new ad you're now the chief marketing officer. You always were but a lot of you delegated that part of the job. You'll have to go back to school in a manner of speaking. Your gut is correct and there is a lot to learn. But, there is plenty of help. Books, videos, CD's, support groups, forums, blogs, vlogs, consultants, coaches and mentors.

Right now a blog is the foundation of the new marketing. Tomorrow (and I mean soon) it could be a video blog. You're going to have to learn how to create relationships with people not for the purpose of selling them something but because you have some important value to offer them in the way of solutions and education and more.

You've got to be authentic and if you're not good with people you'd better hire someone who is because that's a quality – an art – that is indispensable in this new marketing.

Yep. It is going to be a lot of work even if you hire a coach or consultant or find a mentor. And, if they tell you anything differently – run.

It's your choice. You can adapt, learn, and join us and hang on for the ride when you do.

Or, you can forget everything I just wrote and don't change a thing. You can try and milk it for a while but that cow is drying up. And, it sure as heck isn't a purple one.

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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