Get Real About Time


You probably didn’t know this, but cake doughnuts are fried for about 90 seconds at approximately 278 °F to 374 °F, and are turned only once. Yeast-raised doughnuts are turned only once too, but because they absorb more oil they take longer to fry, about 150 seconds, at 360 °F to 278 °F.  That, of course, is presuming that the oil maintains a constant temperature throughout the process. Move too many doughnuts through the oil and the cool dough will lower the oil’s temperature, changing the process and the taste! It’s not a process you can rush or delay. If you don’t leave doughnuts in the oil long enough you have raw dough. Leave them in too long and you have burned, greasy gut bombs.

Jobs, projects and sales are like that too. They require the time they require. A baker wouldn’t promise someone 1,000 doughnuts in half the time it takes to cook them! You should know how long a task truly takes you. Don’t guess. Know. If you can’t accomplish something in a certain amount of time, don’t say you can. If you know it will take you a few days to do something (as long as nothing goes wrong), then factor in 20 to 50 percent more time to ensure that you can have it done even if everything does go wrong.  No one ever complains if you deliver a quality product in less time than you estimated.  However, you’ll quickly learn that customers aren’t nearly as patient if you say it will take a week and it takes you two.


 “Better three hours too soon, than one minute too late.” — William Shakespeare

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