Grow Your Own to Independence

I live in a townhouse and have a fairly small backyard. Most of it is taken up by a cedar pergola, outdoor furniture and lots and lots of flowers, shrubs and trees grown by my city born and raised wife.

I grew up "in the country" so I've always felt the need for more space living between two of the countries largest cites. This winter we lost some shrubs that formed a border so we yanked them out in the spring and I decided to plant tomatoes, peppers and herbs instead of shrubs. I needed to get back to what I did for so many years in the spring.

There isn't much space in my garden but that didn't seem to matter. I'm now harvesting a pretty nice crop of cherry, grape and regular tomatoes. The peppers are doing pretty well but I think they needed more sun. And, the herbs seem to be very happy in their corner of the garden.

What does this have to do with marketing? Quite a bit, I think. First, it seems I'm not the only person who is suddenly planting vegetables in his backyard. Many of these backyard farmers live in cities where they cram their gardens into any available space. It's called urban farming and it is a movement by people who want to eat healthier and they see growing their own as a way to do that. So we have a trend that has legs. As a business person, what can you do to add value to the trend? Is their a new business out there waiting to be hatched to serve urban farmers?

What if lots and lots more people start planting their own gardens? During WWI and WWII, people grew victory gardens and in 1943 we grew 40% of the vegetables we ate. During the last energy crisis in 1975, 49% of homes were growing vegetables.

I think this trend is going to continue. It's healthy, it helps the environment both by reducing the carbon footprint and by cooling the air. Just think, it would drive down prices world wide. How might that affect business – maybe even your business? What else would it do? Have you planted your own victory garden? Do you plan too? Let's talk about it.

PS – A quick question. Apparently some people who subscribe to this blog have not been getting their issues lately. If you are one that isn't, would you please drop me a note and let me know how you get your subscription? I mean do you get it in an email, a desktop reader, use your browser, etc? We need to find the culprit and fix it.

Thank you very much.

4 thoughts on “Grow Your Own to Independence”

  1. Bob,
    the ‘culprit’ is most likely the change of your domain name a little while back. I got stuck, too, until I remembered your post about the name change.
    Jo

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