In this Classic Podcast edition, Bob Poole and Guy Kawasaki discuss Guy’s book, Enchantment – The Art of Changing Hearts, Minds, and Actions.
This book is both an action plan and a philosophy that will help launch a new business and or take your current company to new heights of profitability and enchantment.
I had the pleasure of interviewing Guy Kawasaki to discuss his latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions.
Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.
The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.
Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too.
If you want to change the world — or even part of the world, this book is for you. To interact with the Enchantment community, go to the Enchantment Facebook page.
Once you listen to the interview you can buy the book at these websites. And, to get an idea of how enchanting you are you can take the GREAT quiz. Great stands for Guy’s Realistic Enchantment Aptitude Test.
Now enjoy the audio interview. It lasts about 27 minutes. Thank you.