How a Very Successful Person Can Fail

How can a salesperson be extremely successful with Company A and unsuccessful with Company B assuming nothing has changed with the salesperson or their work ethic, etc? The answer is that it is most likely the salesperson shared the same values as the leadership with A Company while B Company’s leaders’ values differ sharply from those of the rep.

It’s almost impossible for a person to follow the leadership of someone whose values are out of line with their own. Likewise, it is impossible to lead people who don’t share your values.

This fact is the primary reason why I really want to get to know the people I work with before I make a decision to engage with them. The same thing goes for entire companies. For example, I couldn’t work for a company that manufactured cigarettes. It would be outside my values. I’d fail even if I attempted to do it.

As a salesperson or small business owner, you need to give serious consideration to who you work for too. Let’s say you’re a designer and you’ve been asked to make a presentation to Company C. You go to the meeting but immediately upon arriving you start getting a sense that this isn’t a company you’d enjoy working with. The meeting goes okay but once again there’s something about the people you’d be working with that just doesn’t feel that good to you.

But, you get offered the job and you need the work; you take it thinking it’s only business and it will all work out.

It won’t work out!

What you felt was value dissonance. Your values and the values of the people and company are not the same. You should have paid attention to the feeling and said no to the job. But, you’re not alone. Most of us have done this more than once only to kick ourselves later.

Shakespeare said it best:

”This above all: to thine own self be true,
 And it must follow, as the night the day,
 Thou canst not then be false to any man.”

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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