I don’t care what political party you identify with. You need to read this article.
It was published yesterday in The New York Times and written by Drew Westen, a professor of psychology at Emory University. I truly hope you’ll take the time to read it. Here is a link. The role of story in sales in marketing is of the utmost importance. This is a classic story of how not to tell your story.
Thank you for taking the time to read. There are lots of comments on the NY Times but I also welcome your thoughts here.