How You Write Makes a Difference

Have you given any thought to your writing? You probably write memos, letters, proposals, maybe advertising copy and, of course, email. Do you take time to make them sound like they were written by a human being? What is it that causes people to write business correspondence like it was produced by an artificial intelligence software program?

I think that too often people are afraid to write like they are having a conversation because they don’t want to appear to be too simple. They believe it is better to use long words and long sentences to appear to be cosmopolitan and well educated. The fact is that writing in a simple style is hard work and requires thought. Using pompous words and jargon for the sake of impressing will leave your readers thinking of you as pompous.

You need to take the time and initiative to be both personal and clear in your writing. Otherwise, you will lose customers and money. Write like you’re talking with your best friend.

Be concise. Be authentic. Be yourself.

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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