If Everything is the Customer’s Fault You Never Get Better

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When you lose a sale you thought was in the bag, there is sometimes a tendency to say something like, “The customer was a jerk.” If he wasn’t a jerk then maybe he didn’t know what he wanted or was clueless about the potential of the product. Your excuses could be any one of a dozen reasons that make your failure to sell the customer’s fault.

If it’s always or mostly the customer’s fault, then you need to get out of sales. You’re the sales person and whether you believe it or not, you do control how the sale goes. In other words, if you’re not making the shot, it’s not the basket’s fault.

Failure is how we learn and where we grow. Next time you want to blame the customer, take a second look at how you could have met their objection, connected, explained a benefit or done something differently. Then do it next time. Think of it as a game. You don’t quit playing hoops because your jump shot rebounds off the rim. You keep shooting. And if you learn what you did wrong and adjust, pretty soon you’re getting nothing but net.


“I have missed more than 9,000 shots in my career. I have lost more than 300 games. On 26 occasions I have been entrusted to take the game winning shot and missed. And I have failed over and over again in my life. And that, is why I succeed.”
~Michael Jordan

Photo compliments of matthileo

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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