It’s Time To Brainstorm

People are scared, angry and confused about the current financial market mess. However, one of my readers made some decisions after reading the October 8th posting.

He sent out an email today to his base of 5,000 people and companies and offered some rational thinking and suggested ways to work through the crises. He also offered to help some people by giving away some memberships to an expensive association that some people may not feel they can afford right now. He's already had a tremendous response and positive messages of thanks.

His next step is to offer a membership program that will cut the cost of educational programs he offers by more than 50%. It will save both individuals and companies significant money. Is he cutting his revenue for these programs by this much? No – not at all. He'll get more revenue from the membership and the people who have always paid for one class at a time will continue to do that too. Everyone wins.

My point is that while most of the country is seeing the glass half empty, he's seeing opportunities.

What opportunities do you see? It's time to brainstorm.

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