Judging By the Cover

Seth Godin has a great post today about judging a book by its cover and how he does it all the time. Book covers are meant to get your attention – immediately and make you want to look more closely.

There are all kinds of book covers and they aren't just on books. You might want to consider the following covers for your own business.

  • The look of your website. Is it well designed, clean, easy to navigate or does it look like your 8 year old made it?
  • All of you company materials from business cards to stationary to brochures. Sure it's easy to go for the free cards you can get on-line or make your own stationary using your word processor. But what does that kind of "cover" say to people who make a decision to look further in only seconds?
  • How you dress when you're with clients. You don't have to wear a suit but I still believe in dressing just a little better than my clients. You can also dress to get attention and create some fun like wearing socks from LittleMissMatched with your suit.
  • Are your presentations still old school PowerPoint or have you learned to make them interesting either without the slides or with photos – images worth a thousand words. Pick up a copy of "Slide:ology" and learn something new.

I'm sure you can think of more things that deserve to have your best possible cover.


My favorite cover happens to be the cover of my book. It's humorous, clever, and gets your attention and makes you want to turn it over and check out the back and thumb through the pages. It was  designed by a super talented buy by the name of Paul Durban. Paul did something extraordinary yesterday. He quit his job to follow and passion and build a new company.

He'll be designing things like book covers but also eBooks, audio and video presentations, podcasts and more for people like us. By the way, if you're thinking of putting together your own eBook, I'd talk to Paul before getting too far down the road.

His new company is called Blazonfire. I can't wait to see what's burning.

You can click on the book to learn more about it too.

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