As a writer, sales and marketing consultant, and teacher, I like to think that once I’ve identified problems and offered solutions, my readers, clients, and students will rush out to implement the solutions and everyone will win.

I learned a long time ago that isn’t what happens. There are a number of reasons for this. Just a few of them are:

  • People don’t agree with assessment of the problem or the solution – or both.
  • Inertia keeps people moving in the same direction they’ve been going.
  • It is easier to keep doing the same thing (with a tweak here or there) and expect different results.
  • Not invented here.
  • It's easier to do nothing than to make a sharp turn and fail.
  • Some business executives are in love with their strategy and feel they would be displaying weakness by changing their mind.
  • And, my favorite, people get caught up with managing instead of leading.

Too many companies are well managed but poorly led. People spend all day putting out fires, organizing, and handling routine tasks and problems. Whether you are the CEO or a salesperson, other people in the organization will dump their problems and questions on you. And, often, you take care of it. After all, someone has to do it. You’re the smartest person in the room. The buck stops here. Who’s going to do it if you don’t?

But, while you’re managing who is leading?

I suggest you find someone else to deal with the routine and then let them do it. I bet you know the perfect person right now to take that over for you.

Now you can concentrate on leading.

  • Communicate your vision so people can understand it.
  • Build trust by being consistent in your actions.
  • Surround yourself with the best possible talent and make sure they support your weaknesses.
  • Listen to your heart and not just your head.
  • Remember that people want to be part of a community – a family – a tribe.
  • They want to feel that what they are doing makes a difference in the tribe.
  • They want to be led by someone who makes it exciting.   

You can’t do any of these things if you managing.


Leave a Comment

Your email address will not be published. Required fields are marked *

People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

Share via
Copy link
Powered by Social Snap