Lead Them

In 1983 I wrote this paragraph as part of an article. "I believe that one of the most potentially damaging myths to which business management falls prey is that superior marketing, advertising, or service is the answer to making a company successful.  The truth is even the best of these things do only one thing […]

Lead Them Show Me »


As a writer, sales and marketing consultant, and teacher, I like to think that once I’ve identified problems and offered solutions, my readers, clients, and students will rush out to implement the solutions and everyone will win. I learned a long time ago that isn’t what happens. There are a number of reasons for this.

Lead Show Me »

People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types