Marketing Guilt

I just read an article that made my skin crawl. The premise of the article is that the recession is a great opportunity for businesses to take advantage of charitable marketing.

Business people are supposedly (or are supposed to be) feeling guilty about being successful and not as "bad off as their neighbors." That in turn should lead the successful down the path of acts of charity which in turn will "help your business grow, increase revenue and do good work all at the same time."

What a load of crap!

If you want to help the less fortunate then do it because it is the right thing to do. Don't do it because you feel like a guilty successful person and charity is a tactic that will let you feel less guilty and more successful at the same time.

Do it because you want to leave the world a better place. Do it because you know you can make a difference in someone's life. Do it for the poorest and the richest of us so that we can all live in dignity and know the feeling of success.

And, if doing what's right for the planet and the rest of the world turns out to be good for you too – don't feel guilty. Feel successful. You've made a difference. In everyone's life.

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