Listen First. Sell Later.
The Watercooler Hangout Podcast Season 03 Episode #07 With April Heavens-Woodcock “Anyone who is an entrepreneur at heart has a new idea up their sleeve at this time.” –April-Heavens Woodcock Welcome to the Watercooler Hangout podcast, where I chat with influential and successful sales and marketing gurus, entrepreneurs, and creative people just like you …
A Philadelphia car dealer builds a fan page on Facebook and launches in January 2010. Over the next 12 months he garners 400 fans who mostly consist of friends, family, previous customers and a few people he calls strangers. At the end of the 12 month period he says he only sold one car to …
Do you sell in an industry that uses RFPs (Request for Proposals)? I once made the mistake of creating a company that sold a software system to very large organizations almost all of whom made use of the dreaded RFP even though it was not a requirement for them. After wasting hours of time on …
The best piece of advice I ever received was to never take advice from someone who hadn’t done or succeeded at what they were advising you about. People can’t take you where they haven’t been themselves. So, if you want to be a millionaire, only take advice from a millionaire. If you want to be …
If you aren’t using photography and video in your small business you are missing out on a fantastic, effective, and entertaining way to sell and market your products and services. And, you are not getting the advantage of being indexed by the number two search engine in the world – YouTube. Video gives you the …
If you’re in sales or a small business owner you may one day find yourself facing a situation similar to what Seth Godin describes in his blog today. The bottom line of Seth’s post is that you don’t want to hesitate to give someone the opportunity to make a lot of money if you’re also …
Another sales secret is that it is possible for your business to be too small or too big. Your goal should be to have it just the right size to meet your sales objectives and to be able to scale up or down as necessary. I once bought a retail fishing store (long and funny …
Hannibal Smith, the leader of the A-Team, would smile and say this line when his plan would – well, come together. The phrase is now quoted the world over and has endured for three decades. It came to mind today when I followed a discussion at a Facebook Group called Social Workers. The …
A while back, I spent a week interviewing 17 people about their views on what makes good customer service and who are the best companies. Two things came out of the interviews that I think are worth remembering. A person’s idea of whether or not a company is good at customer service is totally dependent …
You start learning the difference between good and bad customer service on your very first job. It could be babysitting, cutting grass, or delivering the local paper (back when there was such a thing.) How do you learn? It’s usually one of two ways. Let’s take grass cutting as an example. You get done with …
Your Call Is Important to Us – Customer Service Begins Show Me »