Marketing

April Heavens-Woodcock Interview

The Watercooler Hangout Podcast Season 03 Episode #07 With April Heavens-Woodcock   “Anyone who is an entrepreneur at heart has a new idea up their sleeve at this time.”   –April-Heavens Woodcock Welcome to the Watercooler Hangout podcast, where I chat with influential and successful sales and marketing gurus, entrepreneurs, and creative people just like you …

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Sad Facebook Story

A Philadelphia car dealer builds a fan page on Facebook and launches in January 2010. Over the next 12 months he garners 400 fans who mostly consist of friends, family, previous customers and a few people he calls strangers. At the end of the 12 month period he says he only sold one car to …

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Kill the RFP

Do you sell in an industry that uses RFPs (Request for Proposals)? I once made the mistake of creating a company that sold a software system to very large organizations almost all of whom made use of the dreaded RFP even though it was not a requirement for them. After wasting hours of time on …

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Killing the Golden Goose

If you’re in sales or a small business owner you may one day find yourself facing a situation similar to what Seth Godin describes in his blog today. The bottom line of Seth’s post is that you don’t want to hesitate to give someone the opportunity to make a lot of money if you’re also …

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Too Small or Too Big

Another sales secret is that it is possible for your business to be too small or too big. Your goal should be to have it just the right size to meet your sales objectives and to be able to scale up or down as necessary. I once bought a retail fishing store (long and funny …

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Your Call Is Important to Us – Customer Service Begins

You start learning the difference between good and bad customer service on your very first job. It could be babysitting, cutting grass, or delivering the local paper (back when there was such a thing.) How do you learn? It’s usually one of two ways. Let’s take grass cutting as an example. You get done with …

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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