Burn Your Boat

To use the words of Ross Perot, do you hear that giant sucking sound? Right now it is coming from the cities that have been hit hard with our current real estate problem. And, having worked with some real estate brokers and agents, I can tell you that they are scrambling right now trying to …

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Even Willie Sutton Finally Understood Marketing

I got a note yesterday from an acquaintance who is trying to break into the field of professional photography. He’s young and has experience in photography but he admits he’s not a good “self marketer” and therefore is “suffering.” It got me to thinking about my life changing experience that occurred under the same circumstances …

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Sales Is A Lonely Job

Outside sales is a lonely job with lots of rejection. Sales People need to be with each other for support and they need to see their managers even more so for the same reasons. People need to know they aren’t alone out there. Meetings give them a chance to talk and learn from each other. …

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Revolution Not Evolution!

For the last couple of years I would tell my clients that marketing is evolving very quickly and becoming a new type of marketing. I no longer believe that. Today, I tell them that there is a marketing revolution – not evolution. There is a revolution in media content, personalization, community-based collaboration and quantity. Ideas …

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types