Listen First. Sell Later.
I got a referral call from a friend of a client yesterday. The friend has been in a service business for almost two years and she’s thinking of giving up. She continues to bleed red ink and she told me she is looking for marketing help. I asked what she personally has done so far …
To use the words of Ross Perot, do you hear that giant sucking sound? Right now it is coming from the cities that have been hit hard with our current real estate problem. And, having worked with some real estate brokers and agents, I can tell you that they are scrambling right now trying to …
On Valentine’s Day I happened to hear an old song that I think is called The Piña Colada song and it’s been stuck in my head for the past few days. However, it got me thinking about people who like piña colada’s – and those that don’t? I’m not a piña colada fan. I’ve been …
I got a note yesterday from an acquaintance who is trying to break into the field of professional photography. He’s young and has experience in photography but he admits he’s not a good “self marketer” and therefore is “suffering.” It got me to thinking about my life changing experience that occurred under the same circumstances …
There has been some talk on a forum that I frequent that most of the Web 2.0 tactics are a “tremendous waste of time.” That viewpoint is not one that I share. I gave you some Web 2.0 marketing ideas in my Blog posting, “You Say You Want to Join the Revolution.” You might want …
Outside sales is a lonely job with lots of rejection. Sales People need to be with each other for support and they need to see their managers even more so for the same reasons. People need to know they aren’t alone out there. Meetings give them a chance to talk and learn from each other. …
Over many years, I’ve heard that the number one reason for a new company’s failure is lack of capital. I’m not sure I agree with that based on my experience. Being well capitalized is wonderful – if you can afford it. But many small companies have been started with a great idea, passion and no …
For the last couple of years I would tell my clients that marketing is evolving very quickly and becoming a new type of marketing. I no longer believe that. Today, I tell them that there is a marketing revolution – not evolution. There is a revolution in media content, personalization, community-based collaboration and quantity. Ideas …
I live with dogs and cats. It’s a choice I made years ago and I’ve never regretted the decision. They bring me so much joy and watching them live in the moment has, frankly, taught me more about life than I ever learned in school. Today, my youngest dog, Bucca taught me another lesson. He …
If you have any doubts about the power of email marketing or if you’re trying to convince the boss of its value, take a look at this article, “Why Do Email Marketing?” It has just been updated for 2008. I know this got my attention. For every dollar spent on email marketing in 2008 it …