Listen First. Sell Later.
I just got off the phone with friend of a client who wanted to know if I had any ideas as to how to get more traffic to their website. I asked him when was the last time he updated it, added new content, started a blog and linked them, added some white papers or …
I am always amazed (but not surprised) at how many companies I work with don’t have a clue of what is their Unique Selling Proposition. Without one (or without knowing it) you become just another commodity company and you might as well make plans on selling out or closing up. That’s how important your USP …
The mortgage crisis, foreclosures, Iraq & Iran, etc. seem to have quite a few people in a panic these days. Many are seeing the glass half empty and some are hunkering down, pulling back from spending on their businesses and generally waiting for the sky to fall. I agree there are signs that could signal …