Listen First. Sell Later.
This is Part-Three of a Five-Part Series on Customer Service. Today’s post is a continuation of yesterday’s including some updates about Avid Technology. Why not sign-up hereto get the rest of the series delivered to you by email? Thank you. Difficult to Believe! On Saturday I got an email from Avid Technology asking …
Your Call Is Important – Unless We’ve Pissed You Off – Part 2 Show Me »
This post turned out to be so long I have turned it into two-parts. Part-two will be available early Wednesday morning. Or, why not sign-upto get it in email? You’d think with the economy as slow as it is right now that companies would be doing all they can to retain their customers. It …
Your Call Is Important to Us – Unless We’ve Pissed You Off. Show Me »
Somebody Has to Say It! A 5-part series about customer service. At some point in a company’s growth phase, someone in management will present to the board what they think is a fantastic idea for saving lots of money and thereby earning more money for stockholders. Usually this person has a role in finance and …
I have a number of alerts set to let me know the latest news and articles about things I find interesting: Sales and Marketing Social Networking Green Technologies Science Video and Still Photography And a bunch more. Without a doubt though some of the best laughs I get during the day happen when I read …
Do you love your clients? You should. We do here because we know that they could have gone to thousands of other consulting firms and sales and marketing coaches. I get all excited when a client chooses us because I know they found something out before they invested in our services that made them love …
Light Beer Marketing is Hard to Swallow! I don’t drink much beer. That may come as a surprise to my fellow beer drinkers of almost 40 years ago. I admit to drinking my share of Iron City when I lived near Pittsburgh back in the 70’s. But, I got tired of the taste of domestic …
I have a secret to tell you about people. They don’t always tell the truth. And, some of them will wish you the best of success while thinking of ways to overtly or covertly mess up your plans. When you’re getting ready to start a new business or launch a new product you’ll get all …
In this first podcast in the Classic Series, Seth Godin and Bob Poole discuss Seth’s book, “Poke the Box.” Poke the Box is a manifesto about producing something that is scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. Learn what it means to be …
David Ogilvy is quoted as saying that whenever he wrote an ad, he spent most of his time on the headline. Especially back then, longer ads were the norm. There were many, many paragraphs of text, often a full page of a magazine. Why would he do this? The reason he spent so much time …
Setting the Stage – I’m in the market for a tablet – the computer kind – not the one I used in grade school. Although there is something to be said for the benefits of paper and pen though. But, my Dell laptop is acting wacko (technical term) and I’ve decided to try a tablet …