I’ve spent much of my professional life teaching people to Listen First and Sell Later. And, if I were designing the next iPhone or iPad, I would have to ask my customers – my fans what they want in it.
Steve Jobs didn’t have to do that.
Instead he had a rare gift that allowed him to intuitively know what we want – better than we often knew ourselves. His sense of style coupled with a passion for detail allowed him to build one of the most wildly successful companies ever.
I found a quote of his that I think sums up his genius. It very well may be his greatest legacy and gift for all of us if you read the next three sentences and do as he says.
“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”