More Ideas for Photos In Selling

This is a little bit longer than the usual Doughnut. However, Elaine Spitz, a Daily Doughnut enthusiast, asked me for some suggestions for specific business meeting situations where taking a photograph worked well. She also sent me a photo with a story of how she now “sees the light” in regards to using photos of clients. (I”m pretty sure she was giggling at that pun too.)

Below is a photo that we recently took at a distributor seminar we ran – our Liberty Packaging sales team, with the featured speaker, Keith Donaldson of Engineered Materials, Inc (yellow sweater). We used this in a press release. I specifically did not take pics of attendees, because I was thinking if we publicized those pics, the other distributors with whom we work, who were unable to attend, would be bothered by that. What I failed to realize is that I didn’t need to publicize them at all, but use them in follow up to those attendees….thanks for helping me see the light.

Elaine Spitz

I’ve take photos at so many different business situations it would be hard to list. But, here are some ideas.

  • During a sales call when you’re in the client’s office and once you have a relationship. Many contact management systems, Outlook, and other applications use photos today. Make it fun and tell them it’s for your gallery of outstanding clients.
  • I take them during all events, lunches, and outings of any kind.
  • Conferences, conventions, and all meetings. Your vendors will also appreciate a photo.
  • When we deliver a product or service the first time for a client. Whenever we do something new.
  • There isn’t any kind of client interaction where I wouldn’t consider taking a picture except in the case of a first-time sales call and even then, I’ve taken many a photo at the end of the call when know we’ve established mutual rapport.

Make it fun. Send them a copy. I use envelopes from www.envelopemall.com that you can buy in small quantities. I especially like the ones that are translucent so you can see the photo through the back of the envelope.

Thanks, Elaine, for your contribution and ideas.

Quote that may help explain the value of these photos:

Most things in life are moments of pleasure and a lifetime of embarrassment; photography is a moment of embarrassment and a lifetime of pleasure. ~Tony Benn

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Selling To The Four Personality Types

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