No Excuse Marketing

Now would be a really great time to put together a killer seminar for your customers and prospects. It would be especially well received if the theme of it was along the lines of "How to Find More Customers Without Really Trying." Or, "The Five Things You Have to Know to Thrive During a Recession"

"But, wait a minute, Bob," you say. "We're in the engineering business. How can we put on a seminar about those kinds of things?"

"Why not!" I say. First, you have customers and they have customers. Why can't you teach them something that you've learned that will help them? And, what's wrong with teaming up with another company to help with the seminar? Nothing! In fact, it is the smart thing to do. Find someone that will help you help your customers. Some might do it for free for the access to a new base of customers. Even if they want a fee, I can guarantee you that you can find someone good to help you for a reasonable fee.

And, the seminar should be a webinar. All your customers can attend no matter their geographic location. I've been checking out webinar software solutions the last couple of months and I've found several that are excellent. You can even have it taped and the entire text turned into a PDF that you can make available on your website or blog. Offer free copies and the rights to use the webinar to your speaker and they will love you.

If you have direct sales people the webinar and the recording and PDF are fantastic tools. You can announce it on your blog, website, and have the speaker and other people Tweet it and let people know about it. Make it free. This is your marketing!

There is no reason not to be thriving in business these days. Sorry, I'm not buying the economy excuse.

You just have to work a little harder and be more creative than your competition. And, believe me, that isn't too difficult when so many of them are sitting back and waiting for something to change.

You need to change. Do you need help in pulling this together? Drop me a note in the comments and we'll start a dialog and I will try to point in you in the right direction.

2 thoughts on “No Excuse Marketing”

  1. Hi Bob,
    i’d love some tips/ideas in deveoping a more creative approach to my business. There’s 2 aspects to my business – interior design consultancy with sales of designer fabric and wallpaper and the other is the online shop selling home accessories and gifts. As my products aren’t essential, business has slowed with the present economy.
    At the moment, I’m hosting three Interior Evening Events where I have invited previous clients and everyone I think would be interested to them – planning to have 8-10 at each (due to space reasons), having light refreshments, I’m doing a talk on latest trends etc, and offering discounts. the first one was last Thurs and had 11 at it, it went well. Bookings are slow for next Wednesday and there’s about 8 booked in for the last one – the following Tuesday.
    Am wondering should I phone the people I sent invitations to in order to follow up?
    Although i write a blog, I’m not very IT astute so things like doing a webinar etc is beyond my capabilities at the mo.
    Any suggestions for either aspects of my business would be welcomed. As well as the blog, I send a monthly newsletter and have held competitions occasionally on the blog – with limited success. The blog however, is definitely helping with SEO and resulting in sales.
    Many thanks, Lorna

  2. Hi Lorna,
    It seems to me that your customers have two decisions to make. One is more long term in that it affects their home design. (Fabric and wallpaper.) And, one is more impulse. (Gifts and accessories.)
    Here are some questions you might want to consider:
    1. How can you market them differently to meet the different decision making time frames?
    2. What companies can you team up with to show your fabric and papers?
    3. Who else can market just your gifts and accessories?
    4. What organization raises money for charity that would be willing to put on fund raisers using your products?
    5. How are you staying in touch with past customers? How are you thanking them? Are they giving you referrals?
    6. How are you making buying from you FUN?
    7. Can you start a Frequent Buyer Program/Club?
    8. How can you get out and do a presentation at least 2 times a month on decorating trends and styles for business and why business offices need to look fresh.
    Include information on different styles for different types of businesses. Include some statistics that show how design in the office is an investment that pays dividends in increased sales, satisfaction, referrals, etc.
    Good luck!
    PS I always follow up on the phone.

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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