Listen First. Sell Later.
Great stories succeed because they are able to capture the imagination of large or important audiences. Seth Godin says, “Customers don’t buy a product, they buy a story.” “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.” Bob …
Jodi Kaplan fixes “broken” marketing. She is a marketing expert with over 25 years’ experience having spent 14 years working for companies such as The Economist, Drake Beam Morin, and The Direct Marketing Association before starting her own business in 2003. Listen to her and Bob Poole discuss reviewing and fixing broken web sites in …
Jodi Kaplan and The Instant Web Site Review Book Listen Now »
In this first podcast in the Classic Series, Seth Godin and Bob Poole discuss Seth’s book, “Poke the Box.” Poke the Box is a manifesto about producing something that is scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. Learn what it means to be …
Dr. Loren Cordain, author of The Paleo Diet, talks with Bob Poole about how it is a lifestyle and not a diet, how it is supported by 20 years of scientific research and data, and how it can help those with auto-immune disorders. Loren is the world’s foremost authority on the evolutionary basis of diet …
Megan Elizabeth Morris and Bob Poole talk about idea creation, starting a new business, sales, marketing, book editing, Triiibes, Seth Godin, animation, Firebird, Emii, Welsh Opera and the launch of the new Idea Catalyst Kit – Click here to visit Ideaschema. (I am an affilate which means I really trust Megan.)
I had the pleasure today of interviewing Dr. Loren Cordain, author of The Paleo Diet. I personally have learned it isn’t a diet but a way of eating for life. The interview is about 30 minutes long and goes quickly as I think you’ll find Dr. Cordain to be fascinating. Also, if you have a …
The Paleo Diet Interview with Dr. Loren Cordain Listen Now »