Listen First. Sell Later.
Today’s Classic Podcast is an interview with Lee Rutherford founder and former CEO of Tower Communications and EchoSat. Lee is a pioneer in the world of online payment systems, satellite payments, customized radio networks, and more. Listen in as Lee and Bob Poole discuss all this and why “Attention Shoppers” always brings a smile to …
In this Classic Podcast edition, Bob Poole and Guy Kawasaki discuss Guy’s book, Enchantment – The Art of Changing Hearts, Minds, and Actions. This book is both an action plan and a philosophy that will help launch a new business and or take your current company to new heights of profitability and enchantment. I had …
Great stories succeed because they are able to capture the imagination of large or important audiences. Seth Godin says, “Customers don’t buy a product, they buy a story.” “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.” Bob …
Jodi Kaplan fixes “broken” marketing. She is a marketing expert with over 25 years’ experience having spent 14 years working for companies such as The Economist, Drake Beam Morin, and The Direct Marketing Association before starting her own business in 2003. Listen to her and Bob Poole discuss reviewing and fixing broken web sites in …
In this first podcast in the Classic Series, Seth Godin and Bob Poole discuss Seth’s book, “Poke the Box.” Poke the Box is a manifesto about producing something that is scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. Learn what it means to be …
Dr. Loren Cordain, author of The Paleo Diet, talks with Bob Poole about how it is a lifestyle and not a diet, how it is supported by 20 years of scientific research and data, and how it can help those with auto-immune disorders. Loren is the world’s foremost authority on the evolutionary basis of diet …
Megan Elizabeth Morris and Bob Poole talk about idea creation, starting a new business, sales, marketing, book editing, Triiibes, Seth Godin, animation, Firebird, Emii, Welsh Opera and the launch of the new Idea Catalyst Kit – Click here to visit Ideaschema. (I am an affilate which means I really trust Megan.)
I had the pleasure today of interviewing Dr. Loren Cordain, author of The Paleo Diet. I personally have learned it isn’t a diet but a way of eating for life. The interview is about 30 minutes long and goes quickly as I think you’ll find Dr. Cordain to be fascinating. Also, if you have a …