Guy Kawasaki and Enchantment

In this Classic Podcast edition, Bob Poole and Guy Kawasaki discuss Guy’s book, Enchantment – The Art of Changing Hearts, Minds, and Actions. This book is both an action plan and a philosophy that will help launch a new business and or take your current company to new heights of profitability and enchantment. I had …

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Seth Godin on Storytelling

Great stories succeed because they are able to capture the imagination of large or important audiences. Seth Godin says, “Customers don’t buy a product, they buy a story.” “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.” Bob …

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Jodi Kaplan and The Instant Web Site Review Book

Jodi Kaplan fixes “broken” marketing. She is a marketing expert with over 25 years’ experience having spent 14 years working for companies such as The Economist, Drake Beam Morin, and The Direct Marketing Association before starting her own business in 2003. Listen to her and Bob Poole discuss reviewing and fixing broken web sites in …

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types