Ready, Set, Whoa!

You're ready to make the move to your own business. You know what you want to do, you're passionate about it, and you're ready to make the time commitment.

Stop! If this is your first time you need to ask yourself some questions.

  1. Do I have enough money? What if I'm wrong and I need more – where will I get it?
  2. Should I bootstrap this a little bit at a time and keep working my other job or jump in with both feet?
  3. If I don't have another job, should I consider getting one before taking this step?
  4. Who else is hurt if I fail? Do I have enough money for living expenses for the next 6 months or year?
  5. Who should I trust for advice? My experience is that accountants and attorneys make good accountants and attorneys. Don't expect them to advise you in business strategies, tactics, sales, marketing, etc. Find successful business people and ask them if you can interview them. Tell them why and what you're planning. Most will be very willing to talk with you. Trust but verify.
  6. Where do I go for marketing advice? (It is not the local newspaper, radio, TV or Yellow Book account person.) Buy books on marketing and sales. Take a sales training course. Find a consultant who has a successful track record. Run from anyone who tells you advertising is the solution.
  7. Where do I go to learn how to write a business plan? That's easy – you don't need a formal business plan. They are useless by the time you execute – if not before. You need a marketing plan and you need to know when to abandon the plan or change direction.
  8. What else do I need to consider? There are probably at least 100 other things. But, these are the questions that I'd want my best friend to think about first.

Lastly, realize you don't have all the answers. None of us do.

Ask for help – especially when you think you don't need it.

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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