It’s the time of the year when you’re probably sending out gifts to those top clients/customers. I think it is a great idea to recognize and thank the people who support you all through the year – not only during December. I’ve written about creating bagel days and some other suggestions for your customer but I think I’ve been remiss by not mentioning that you should also be doing the same thing for your suppliers, vendors, freelancers and others who work hard to help make you successful. And, of course, what would you be without your team of awesome employees?
If you haven’t been recognizing these people then you’re doing a disservice to yourself and your company. All of these people are part of your team and their contribution needs to be recognized. Nobody wants to do business with someone who doesn’t appreciate what they do.
I know you pay them for their products and services and I’m sure they appreciate your business. But, saying thank you with a card, handwritten letter, or gift will go a long way towards strengthening your relationship. And, I can tell you from experience that when I need an extra special favor or someone to pull out all the stops to deliver something in an extraordinary time frame, my suppliers and freelancers will do everything possible to help me out. Good relationships with all the people I work with are part of what makes coming into the office worthwhile for me.
Come to think of it, it’s a big part of what makes life itself worthwhile.