Sales Titles and Powers

Salespeople have a lot of different and sometimes odd titles. These are a few off the top of my head:

  • Sales Representative
  • Sales Agent
  • District Sales Manager
  • Business Development Director
  • Account Manager
  • Territory Manager
  • Marketing Representative

Then there are the salespeople who want to be known by something more creative like Solutions Provider or Relationship Manager.

Some people believe a particular title will give them a power like a Cloak of Invisibility. Some are using sales as a stepping stone and don't plan on staying around any longer than it takes to move up the corporate ladder. They like manager or director in their title – even if they are neither.

I always liked the idea of no title. I know there are negotiation experts who tell you to use your title of CEO or President even if you are a one-person business. You're using a couple of types of power when you use certain titles. You can read more about the types of power here.

I've studied negotiation skills and techniques and there are some I use and teach. However, I've never believed that a certain title would give you an edge in selling or negotiating.

I still contend that you Listen First and Sell Later. You communicate with people as another human being not someone who practices manipulative type sales techniques. People still buy from people that they like and trust. And, they buy from companies they like and trust. Even if you are selling online you need to build the same relationships and do what you say you're going to do.

Do that consistently and over time you can take any title you want. Personally, I've always had a fancy to be called the Unicorn Pursuivant of Arms in Ordinary. But, someone else already has that title.

Who knew!

3 thoughts on “Sales Titles and Powers”

  1. When I was working in my last corporate environment, the sales folk were called “Client Relations Coordinators” because we found out that it was easier to get prospects on the phone without the spooky “sales” word.
    Gee, if you have to fool people into speaking with you, perhaps the approach needs a little tweaking.

  2. @Paul – Isn’t that the truth. There are sales books that still teach ways to manipulate your way into a company.
    @Jodi – OK – From now on I’ll refer to you as Super Mary Poppins!

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People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types

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