Selling Fun

Irvine Robbins passed away earlier this month – he of Baskin-Robbins ice cream fame. As I read about his life, I got to thinking about what he said about what the company sells. “We sell fun, not just ice cream!” Before he and his brother-in-law, Burt Baskins, opened the first store in 1948 the ice …

Selling Fun Listen Now »

Risk and Reward

We are in the process of implementing a neighborhood watch where I live in northern Bucks County, PA. We had our first meeting to discuss the process and by coincidence my step-daughter, Lisa, was visiting from New Jersey and sat in on the meeting that was held in our home. The day after the meeting …

Risk and Reward Listen Now »

The Greatest Life Insurance Salesman in the World

I grew up in a small town on the Ohio River called East Liverpool.  It is located in Ohio at the junction of Ohio, Pennsylvania and West Virginia. When I was growing up it had a population of about 22,000. Today the population has dropped to just over 13,000. However, some very unique and notable people have come from …

The Greatest Life Insurance Salesman in the World Listen Now »

Listen First – Sell Later ™ – It’s All About the Relationship

I was writing a chapter for a book the other night when a visual photograph of how I learned the value of relationships in business came flooding into my mind. I couldn’t help but smile at the memory and I thought I’d briefly share it with you here. I was a brand new Major Account …

Listen First – Sell Later ™ – It’s All About the Relationship Listen Now »

People do business with people that they know, like, and trust. Since we can’t pick or choose the “type” of person we are most likely to trust and like right away, we need to learn how to effectively with everyone’s personality style.” Learn how in this report and start increasing your sales right away!

Selling To The Four Personality Types